MEET. SHARE. GROW.

Cities drive international tourism. In Europe, the leading association is City Destinations Alliance. The power of its 115+ members cities represented in 39 countries enables the association to constantly strive for excellence, providing a crucial platforms for convention, leisure and city marketing professionals to exchange know-how, market intelligence, best practices and benchmark within a member peer group.

City Destinations Alliance is a non-profit organisation which exists to improve the competitiveness and performance of the leading cities of Europe. CityDNA provides a platform for convention, leisure and city marketing professionals to exchange knowledge, best practice and widen their network to build new business.

Brno, August 27-31, 2024 

  • Where: Orea Congress Hotel Brno, Křížkovského 458, 603 73 Brno, Czech Republic
  • Cost: from 1 250 €
  • Contact: Julie Clerc | +33 380 56 02 04 | julie@citydna.eu
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The CityDNA Summer School is one of the flagship event of the meetings industry. It provides great insights into the structure and functioning of the Meetings Industry. Our programme, filled with up-to-date and cutting edge examples of European best practice, lays out a comprehensive framework for you to build your expertise in one of the tourism industry’s most lucrative sector. It is perfect for those just starting out in the Meetings Industry who want to get up to speed quickly and for those who are exploring its potential as a commercial and economic development tool. 

The CityDNA Summer School offers a comprehensive blend of theory and practice, equipping newcomers with the essential tools for launching a successful career in event management. Our commitment extends to addressing industry hot topics such as sustainability, equity, diversity, and inclusion (EDI), while ensuring a solid grasp of foundational principles. The Summer School promises:

  • In-depth exploration of meetings industry trends, including sustainability, EDI, and legacy, alongside a strong focus on fundamentals     
  • Direct access to esteemed professionals and leaders in the industry, who will generously share their knowledge and expertise
  • Opportunities to deepen and broaden understanding of the meetings industry, enhancing participants' knowledge and skills
  • Practical tools and strategies for client acquisition, empowering participants to succeed in this dynamic field
  • A dynamic platform for building valuable connections with peers and colleagues from diverse backgrounds, fostering networking opportunities across Europe and beyond

If you want to see what the students and the Faculty got up to in Turin in 2022, check out the video below!

 


CityDNA Summer School 2022 in Turin: an overview, from The Iceberg.



 

 
“I learned a great deal about the MICE-sector and have now better insights on how to prepare for bids and RFP's. I had the opportunity to ask questions to experienced faculty and to peers. Discussing dilemma's and difficulties that we encounter during our daily job, sharing ideas and solutions. And most of all it was an amazing and valuable networking experience!”
Sophie Fransen, Project Assistant, Event Masters (Belgium)

“ I thoroughly enjoyed this opportunity. It gave me insight into best-practices shared amongst my European colleagues, allowed for the opportunity of networking and for the ability to put together the puzzle pieces being new to the industry. It was an excellent platform to learn about challenges faced (some which are not unique to our country), and to create contacts and share 'our stories'. All part of the vision to #meet #share #grow. This experience was life impacting for someone like me coming from the Behavioural Sciences background. I now believe that the I have a bigger role to play by influencing the mindsets of people toward creating more awareness and inevitably increasing sales in the business events industry. ”
Veruschka Rugbeer, Sales Officer, South African Tourism

“CityDNA Summer School is a one in a lifetime opportunity - not only to widen your knowledge but also to meet so many great people from the meetings industry all around the world. Everyone should take their chance and attend the next Summer School - you won't regret it!”
Rahel Bätschmann, Project Manager Convention Bureau, Zürich Tourism.
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CityDNA Head Office
29D rue de Talant | 21000 Dijon | France
Tel: +33 380 56 02 04
headoffice@citydna.eu

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